Not surprisingly our marketing team like to make a big noise about the introduction of new flavours.\u00a0 We\u2019ve seen massive interest around the new whey flavours such as Peaches & Cream or Chocolate Peanut.\u00a0 But we\u2019ve not just been working on new flavours \u2013 we\u2019ve also been working on our old standards.<\/p>\n
As part of our brand overhaul we\u2019ve been doing a major tasting programme.\u00a0 We normally spend\u00a0 a lot of time tasting one batch against its predecessors to ensure consistency but this year we\u2019ve been doing additional comparison tests against our competitors.\u00a0 As a result, we\u2019ve re-engineered all of our standard flavours.\u00a0 The core products and their relative nutritionals have not changed in the slightest, nor the quality of the ingredients.\u00a0 But we have taken advantage of new flavourings (not previously available) to re-do them from scratch.<\/p>\n
In the first instance, our ambition was limited to precise match of the existing flavour.\u00a0 But where we found (and agreed after repeated iterations) that the new flavour version was better, we did go with the improvement.<\/p>\n
This leaves us in a quandary on how to announce the flavours.\u00a0 We didn\u2019t want to do an over-the-top \u201cnew and improved\u201d announcement.\u00a0 For a start the flavour isn\u2019t new \u2013 chocolate is still chocolate.\u00a0 And just as importantly, we didn\u2019t think the changes were significant enough to make an \u201cimproved\u201d claim.\u00a0 In the majority of cases, we would defy you to spot the difference.\u00a0 So on that basis we\u2019ve tried to keep it low key.<\/p>\n
On the other hand as we have brought some of the new flavours through, some of you with highly developed palates have queried the taste of their new batches.<\/p>\n
Now we have rolled out all of the new flavours across the whey range, we think it appropriate to let everyone know what we\u2019re doing.\u00a0 Do it too early and no-one would know which had changed.\u00a0 To say nothing would not be in our normal transparent way of doing things.\u00a0\u00a0\u00a0 So there you have it.\u00a0 Our flavours are now all updated.\u00a0 And we think they\u2019re better.\u00a0 If you don\u2019t please let us know or if you are feeling cautious why not start with a sample or a trial 500g bag?<\/p>\n