{"id":4785,"date":"2014-12-18T06:30:54","date_gmt":"2014-12-18T06:30:54","guid":{"rendered":"https:\/\/www.bulk.com\/uk\/the-core\/?p=4785"},"modified":"2022-07-26T08:11:18","modified_gmt":"2022-07-26T07:11:18","slug":"yearly-review-a-look-back-at-2014","status":"publish","type":"post","link":"https:\/\/www.bulk.com\/uk\/the-core\/yearly-review-a-look-back-at-2014\/","title":{"rendered":"Yearly Review: A Look Back at 2014"},"content":{"rendered":"

2014 has been a \u2018cracker\u2019<\/h2>\n

It\u2019s fair to say that 2014 has been a \u2018cracker\u2019 of a year (pun intended); it has certainly been an adventure. We are extremely proud of the progress we have made over the past 12 months. To look back and see what we have managed to achieve in such a short space of time is really quite humbling.<\/p>\n

We\u2019ve faced challenges along the way, sure, but we’ve made significant progress as a company, increasing our product range substantially and improving our customer support capabilities too, all the while maintaining the cheapest prices, in an industry that is notoriously competitive.<\/p>\n

But before we harp on about all the great things we’ve done this year, we\u2019re going to let you into a little secret…<\/p>\n

We haven’t done the following:<\/h3>\n
    \n
  1. We haven\u2019t sold our souls to the devil. We are an independently owned sports nutrition company (one of a dying breed) and still very much in control of the products and formulations we develop, and the messages we communicate.<\/li>\n
  2. We haven\u2019t created untold \u2018innovations\u2019 which are simply re-hashed products that already exist, or worse still, products that serve no meaningful purpose.<\/li>\n
  3. We haven\u2019t invested more in the packaging of our products, than the value of the ingredients inside.<\/li>\n
  4. We haven\u2019t launched formulations, or single ingredient supplements like HMB & Creatine for a price that is extortionate, in the hope of bamboozling our customers and stealing their money.<\/li>\n<\/ol>\n

    But we have done this:<\/h3>\n
      \n
    1. In an explosive year, we\u2019ve already launched 92 new products, with a handful of products set to land before the year is out.<\/li>\n
    2. We’ve launched two INFORMED SPORT<\/a> approved formulations, ELEVATE\u2122 and INFORMED WHEY\u2122, catering for an increasing demand for elite, banned-substance tested products.<\/li>\n
    3. We introduced our new Pro Series\u2122<\/a> range; a market-leading selection of research-driven formulations including a whey protein, mass gainer, pre-workout and fat loss supplement.<\/li>\n
    4. We have continued to expand our European operations, launching in Germany, France, Spain, Portugal, The Netherlands, Ireland, Denmark and Italy – the fastest growing sports nutrition company in Europe<\/li>\n
    5. We have been supporting our athlete James DeGale on his quest to land the IBF boxing title, which is now just a few fights away.<\/li>\n
    6. We’ve recently launched The Core\u2122<\/a>, our new content hub for supplement & training guides, recipes, news and videos.<\/li>\n
    7. We have started a new Q&A series<\/a> with our athlete Luke Sumner-Wilson, to answer weekly questions about common training problems, to help support you on your fitness journey.<\/li>\n
    8. We have won two categories of the Men’s Health Supplement Awards 2014<\/a><\/li>\n
    9. We have featured in the Top 10 ‘Best Nut Spreads’<\/a> as chosen by The Independent<\/li>\n<\/ol>\n

      Products of the Year:<\/strong><\/h3>\n

      \"BULK<\/p>\n

      In a year where we\u2019ve launched almost 100 new products, we asked our product development team to pick out their favourites. It proved a harder task than they imagined.<\/p>\n

      Read the full article to find out what they chose: Top 5 Product Launches of 2014<\/a><\/p>\n

      BULK POWDERS\u2122 Awards:<\/strong><\/h3>\n

      \"BULK<\/p>\n

      2014 has been a year of significant growth; you could say we\u2019ve had a year of righteous gains, and you\u2019d be right! We couldn\u2019t have achieved what we have without the support of our amazing customers, and the contributions of the dedicated team here at BULK POWDERS\u2122 HQ. We\u2019d like to thank you all once again and ask that you brace yourself for an even stronger 2015!<\/p>\n

      But before we sign-off for the year, we wanted to share a few highlights from the year in the form of our very own \u2018BULK POWDERS\u2122 Awards\u2019, covering the following categories:<\/p>\n