Don’t be afraid of the dark.
A 5.30pm weight session. A 7am HIIT class. An 8pm cardio workout.
Whatever time you train this winter, it’s probably going to be dark outside. Embrace it. Make this winter your time to make the dark days count and prove you’re someone who stays consistent all-year-round. Day in, day out.
We get that it’s difficult. Everyone looks out a dark window at 6am and wants to snooze the alarm, and we’ve all been tempted to skip the gym on the way home from work. But, heroes push through the dark days of January. They drag themselves out of bed on cold, bleak mornings and power through intense sessions on gloomy evenings.
They’re consistent, and all the stats back up the importance of that consistency:
- Missing more than two workouts in a row strongly predicts dropout in long-term exercise studies
- 80% of people who stick with the gym for 12 weeks stay active for the entire year
- It takes 66 days on average to embed a new routine
Up to 65% of people who join the gym in January give up after six months. By staying dedicated, focused, and committed, you’ll notice the impact it has on your mental and physical health. The gym changes everything.
That’s why January is the catalyst for your best year so far. After all, heroes are built in the dark.
