January is filled with the buzz of fresh starts and ambitious goals. You’re full of hope, excited about your goals, and you’re set on making them happen.
But by the second Friday of the month, known as “Quitter’s Day,” many of you have already given up on your resolutions. By the end of Jan, around 13% of you have fully quit.
It’s a stark reminder that creating new habits can be hard to maintain.
Instead of wallowing about missed sessions, Quitter’s Day is proof that losing motivation doesn’t mean it’s the end of your journey. Instead, it can be your opportunity to pivot, refocus, and rethink how to meet your targets.
What Quitter’s Day really means
Quitter’s Day isn’t about failure—it’s about unmet expectations. It’s the day when the shiny allure of resolutions meets the reality of consistent effort.
Instead of seeing this day as a marker of defeat, think of it as a checkpoint. It’s your chance to assess what’s working, what’s not, and how you can move forward.
Flip the script: Lessons from Quitter’s Day
1. Perfection is overrated
One of the biggest reasons people quit is the belief that they’ve already failed. Missed a few workouts? Over-indulged on takeaways?
So what.
Progress isn’t about never slipping up — it’s about what you do next. Quitter’s Day is your reminder to embrace imperfection and keep going.
2. Redefine your goals
Maybe the problem isn’t you — it’s your goals. Nearly 20% of you stated that unrealistic expectations can make you feel like giving up, whereas 50% who succeeded said that was due to achievable targets.
Instead of aiming to overhaul your life overnight, focus on sustainable changes that fit your lifestyle.
Actionable steps to move forward
Start small. Build big.
Consistency is born from small, manageable actions. Commit to one tiny change today, whether it’s jogging for five minutes or scheduling a short workout. These small wins add up over time.
Celebrate progress
Quitter’s Day is a great time to look back on the progress you’ve already made, no matter how small. Even showing up for yourself in the first two weeks of January is worth celebrating. Acknowledge your efforts and use that as fuel to keep going.
Seek support
You don’t have to do it alone. Whether it’s a friend, a fitness group, or a coach, surrounding yourself with support can make all the difference. Over 32% of you said having someone hold you accountable helps you stay consistent, especially on days when you feel like giving up.
Quitter’s Day isn’t the end — it’s a beginning
At Bulk, we believe that progress is built one step at a time. We’re here to fuel your journey with products designed to support your goals and a community that’s with you every step of the way. So, let’s rewrite the story of Quitter’s Day together. Keep showing up, keep pushing forward, and remember: success isn’t about never stopping — it’s about always starting again.
