Pure Whey Protein™
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Pure Whey Protein™
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Pure Whey Protein™
Bulk™ voted Best Whey Protein by Men’s Health
We could tell you our whey protein is the best on the market. We could tell you how good it tastes. And how smooth it is. And how… But we don’t need to. Because Men’s Health and over 15,000 others have done it for us. Let’s take a closer look at what they’ve all been saying.
The results of the 2023 Men’s Health Sports Nutrition Awards are in. A panel of 200 fitness enthusiasts and industry experts, known as the Men’s Health Lab team, spent four weeks rigorously testing a variety of protein powders. Our bestselling Pure Whey Protein™ is officially the ‘Best Whey Protein’.
Looking to increase your protein intake as part of a healthy, balanced lifestyle? Pure Whey Protein™ has been created just for you. And our bestselling protein powder is so much more than a shake. It’s time to get creative.
Tie up your apron and add to home-baked cookies, flapjacks and brownies. Bring it to breakfast by mixing into porridge or pancakes. Shake up a smoothie with fresh fruit, nut butter and seeds. Keep it simple and just add water or milk. Whichever you choose, it’s sure to be a winner.
The options don’t stop there. Pure Whey Protein™ is available in almost 30 flavours, from classic Vanilla, Chocolate and Strawberry flavours to the more adventurous Salted Caramel, Chocolate Peanut and Iced Latte. Not for you? Choose Unflavoured, add some berries and make it your own. The choice is yours.
Now to the nutritionals. Each serving contains at least 21g protein and 5g BCAAs. As well as being low in sugar (less than 1.5g per serving) and low in fat (less than 2.2g per serving), you’ll find less than 117 calories in every serving (almost 80% of these are from protein).
Purpose
Pure Whey Protein™ is a great choice if you’re looking to increase your protein intake, particularly as part of a healthy and balanced lifestyle. We only use premium whey protein, which is sourced from the milk of European, grass-fed cows.
Did you know? We include Pure Whey Protein™ in many of our high-protein foods including our popular Protein Pancakes and Protein Porridge. Give them a try, or take a look at our protein recipesfor more inspiration.

How is it made?
Let’s get technical. OurPure Whey Protein™ is made from sweet cheese whey that’s been filtered through an advanced cross-flow membrane. It’s then agglomerated and instantised, using a small amount of sunflower lecithin, to create a silky smooth shake in seconds.
The process takes place at low temperatures to make sure the whey protein remains entirely undenatured. This is the important bit. Undenatured whey protein preserves vital protein fractions, such as lactoferrin and immunoglobulins, resulting in a whey protein with the highest possible nutritional value. That’s what you call quality.
Benefits
- High ProteinAt least 21g protein packed into every serving.
- Impressive amino acid profileWith 5g BCAA per serving.
- Low sugar and low fatLess than 1.5g sugar and less than 2.2g fat per serving.
- Full of FlavourChoose from almost 30 delicious flavours, or keep it simple with Unflavoured.
- Smooth TextureInstantised with sunflower lecithin for a silky smooth shake.
- Healthy LifestyleA great choice to increase protein intake, particularly as part of a healthy lifestyle.
- Morning, Noon or NightA protein-packed food supplement that can be enjoyed anytime.
- So VersatileMix into shakes and smoothies or add to baking.
When and how to use
We recommend 1-3 servings per day, but in accordance with your own protein requirements.
You could enjoy a shake in the morning, mix into a smoothie or stir into porridge. Suitable any time of day to increase your protein intake, particularly as part of a healthy lifestyle.
How to make a protein shake
- Scoop itOne scoop (30g) of Pure Whey Protein™ provides a minimum 22g of protein.
- Add itAs a protein shake, fill your Bulk™ protein shaker with 200ml of water (or milk if preferred) and then add your scoop of Pure Whey Protein™.
- Shake itShake well and enjoy up to three servings per day, whichever flavour you choose.
Related Products
As part of a healthy and balanced lifestyle, why not try a protein-packed smoothie and combine Pure Whey Protein™ with some of your favourite ingredients. Our Peanut Butter, Chia Seeds and Ultra Fine Oats blend beautifully. If you fancy something different, try mixing with our super-powered Complete Greens™ or Complete Fruits™.
Ready to get creative? Take a look at our protein recipes for ideas and inspiration.
Looking for more whey protein products? Check out our Pure Whey Isolate™, Essential Whey Protein and Natural Pure Whey Protein™.
Nutrition
Our best-selling protein packs in a solid 22g protein per serving with less than 120kcal and 1.5g sugar. You really can't go wrong with Pure Whey Protein™ as a food supplement to increase your protein intake.
Unflavoured
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1619/387 | 486/116 |
Fat of which saturates | 7.0g 2.5g | 2.1g 0.8g |
Carbohydrates of which sugars | 4.0g 4.0g | 1.2g 1.2g |
Fibre | Nil | Nil |
Protein | 77g | 23g |
Salt | 0.38g | 0.11g |
Flavoured
Vanilla:
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1593/376 | 478/113 |
Fat of which saturates | 4g 2.2g | 1.2g 0.7g |
Carbohydrates of which sugars | 9.1g 4.5g | 2.7g 1.4g |
Fibre | 2.6g | 0.8g |
Protein | 75g | 23g |
Salt | 0.38g | 0.11g |
Chocolate Varieties:
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1586/379 | 476/114 |
Fat of which saturates | 4.0g 2.2g | 1.2g 0.7g |
Carbohydrates of which sugars | 12g 4.5g | 3.6g 1.4g |
Fibre | 3.4g | 1.0g |
Protein | 72g | 22g |
Salt | 0.86g | 0.26g |
Salted Caramel Flavour:
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1580/373 | 476/112 |
Fat of which saturates | 4.0g 2.2g | 1.2g 0.7g |
Carbohydrates of which sugars | 10g 4.5g | 3.0g 1.4g |
Fibre | 2.6g | 0.8g |
Protein | 73g | 22g |
Salt | 1.52g | 0.46g |
Iced Latte Flavour:
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1578/377 | 473/113 |
Fat of which saturates | 4.0g 2.2g | 1.2g 0.7g |
Carbohydrates of which sugars | 11g 4.5g | 3.3g 1.3g |
Fibre | 2.6g | 0.8g |
Protein | 73g | 22g |
Salt | 0.38g | 0.11g |
Caffeine | 84mg | 25mg |
Other Flavoured Varieties:
Nutrition | per 100g | per 30g serving |
---|---|---|
Energy kJ/kcal | 1578/377 | 473/113 |
Fat of which saturates | 4g 2.2g | 1.2g 0.7g |
Carbohydrates of which sugars | 11g 4.5g | 3.3g 1.3g |
Fibre | 2.6g | 0.8g |
Protein | 73g | 22g |
Salt | 0.38g | 0.11g |
Ingredients
- Whey Protein ConcentratePure Whey Protein™ uses Whey Protein Concentrate as its main ingredient. Outside of that, we add as few ingredients as possible – only those which are needed to ensure that the product tastes great and mixes optimally.
Full ingredients list
Unflavoured
Whey Protein Concentrate (Milk), Emulsifier (Sunflower Lecithin).
Vanilla Flavour
Whey Protein Concentrate (Milk), Flavouring, Thickener (Xanthan Gum), Emulsifier (Sunflower Lecithin), Sweetener (Sucralose).
Chocolate Flavours, Tiramisu and Black Forest Gateau
Whey Protein Concentrate (Milk), Reduced Fat Cocoa Powder, Flavouring, Thickener (Xanthan Gum), Emulsifier (Sunflower Lecithin), Sweetener (Sucralose), Citric Acid (Chocolate Orange and Black Forest Gateau flavours only).
Salted Caramel
Whey Protein Concentrate (Milk), Flavouring, Himalayan Pink Salt, Thickener (Xanthan Gum), Colour (Ammonia Caramel), Emulsifier (Sunflower Lecithin), Sweetener (Sucralose).
Iced Latte
Whey Protein Concentrate (Milk), Flavouring, Instant Coffee, Colour (Ammonia Caramel), Thickener (Xanthan Gum), Emulsifier (Sunflower Lecithin), Sweetener (Sucralose).
Other Flavours
Whey Protein Concentrate (Milk), Flavouring, Colouring (Beetroot Red - Raspberry, Cherry Bakewell, Berries & Cream and Strawberry flavours only; Beta Carotene - Banana, Banana Fudge, Lemon Meringue, Coconut & Pineapple, Peaches & Cream and Apple Crumble & Custard, Orange & Passionfruit flavours only; Ammonia Caramel - Banana Fudge, Apple Crumble & Custard, Speculoos, Blonde Chocolate and Cinnamon Cereal Milk flavours only; Copper Chlorophyllin - Pistachio Ice Cream flavour only), Thickener (Xanthan Gum), Acid (Citric Acid - Berries & Cream, Lemon Meringue, Raspberry and Strawberry flavours only), Emulsifier (Sunflower Lecithin), Sweetener (Sucralose).
Allergens
For allergens see ingredients in bold. May contain eggs, soya, cereals containing gluten, fish, crustaceans, molluscs, mustard, sesame, sulphur dioxide and sulphites.
Storage
Store in a cool dry place.
Advisory information
Food supplements are not intended to replace a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended usage. Keep out of reach of children.
Although every care has been taken to keep product information up to date on our website, please always read the information provided on product label or packaging before use.
Our Planet
Over 87% of our pouches are fully home compostable, using a triple-layer of natural cellulose, biodegradable film and FSC-certified paper. Click here to learn more about the Our Planet project.
This year alone we've made some big changes:
- Over 90% of all our packaging materials have transitioned to sustainable alternatives.
- 12 million pieces of single-use plastic removed from our packaging.
- Over 1 million boxes replaced with FSC certified cardboard.

FAQs
What are the benefits of using Pure Whey Protein™?
This is our bestselling protein powder formula for good reason. Pure Whey Protein™ contains everything you need to increase your protein intake as part of a healthy and balanced lifestyle, with at least 21g protein and 5g BCAAs per serving. It’s also incredibly versatile and can be added to baking, mixed into smoothies with fresh fruit or simply shaken up with water or milk.
Who should take Pure Whey Protein™?
Pure Whey Protein™ is a great choice if you’re looking to increase your protein intake, particularly as part of a healthy and balanced lifestyle. We only use premium whey protein which is sourced from the milk of European, grass-fed cows.
What does it taste like?
Our Pure Whey Protein comes in a wide range of flavours these days, including fruits, berries, chocolate, caramel, and even desserts like Tiramisu and birthday cake! Because whey is a dairy-sourced proteins, they typically have a creamy, dairy texture which works beautifully in a shake.
What flavours of protein powder do you offer?
We offer a variety of tasty flavours, including chocolate protein powder, vanilla protein powder, banana protein powder, peanut protein powder, strawberry protein powder, cookie protein powder, and coconut protein powder.
Are there any dietary restrictions?
Pure Whey Protein is not suitable for you if you follow a vegan diet - but we have an excellent vegan option for you to try and enjoy.
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